Executive Chairman’s Message

The story of Yuen Foong Yu Consumer Products Co., Ltd. (YFYCPG) began in 1946, at YFY’s Neiwei plant in Kaohsiung, where Taiwan’s first sheet of modern, industrially produced toilet paper was born. This sheet also represents our calling: to bring a safer, healthier, better life to consumers, an unwavering faith that will continue to propel us into the future.

In 1968, we began modern branding, marketing our household papers under the “Mayflower” brand. In 1972, we brought embossing toilet paper to Taiwanese consumers. In 1986, we began operating as Household Product Group of parent YFY Inc. (then YFY Paper Mfg. Co., Ltd.). We started from our paper heritage, but did not stop there. Spun off from parent YFY Inc. in 2007, YFYCPG was born with YFY’s heritage of trail blazing spirit. At every corner, from our operations to our products, we dedicate ourselves to innovate and challenge the status quo, to go above and beyond customers’ expectations. Holding true to our promise to consumers, and continuing to invent and create new value to better consumers lives – this is the essence of YFYCPG.

YFYCPG’s 75 years unrelenting endeavor reflects the development of Taiwan’s modern consumer products industry. In 2004, we expanded our household paper brand portfolio, acquiring the “Tender” and “Delight” brands. In 2009, in a giant leap, we brought natural-ingredient-based niche leader “Orange House” to modern channels, bringing environmentally friendly household cleaning products into consumers’ homes. Embracing challenges and eager to push the envelope, we build a sound foundation and invent the future.

If our story is a movie, then the first scene must start at a home. Home is where consumers use our products, and at the heart of a home is its people. As a consumer products company, people is the very reason for our existence. We strive to be consumers’ best partner in everyday life. We believe our sustainability begins with taking care of people: our employees, our consumers, our stakeholders, our shareholders. We strive to deliver safe, healthy, trusted products and services to better everyday lives and bring joy to consumers.

As a leader in Taiwan household consumer products, our operations encompass Taiwan, Mainland China and beyond, with 4 production facilities on both side of the strait, covering all retail and commercial channels. 2021 opens a new chapter for YFYCPG as we set to go public, marking a new milestone in our pilgrimage to provide safe, healthy, and trusted products and services to better consumers’ lives around the world.

Chairman